THE DIGITAL TUNE-UP
Your reputation is strong.
Your digital presence should reflect it.
I’ll find and fix the highest-impact improvements across your existing website, Google presence, and foundational SEO.
$500
One focused round of hands-on work.
No redesign. No retainer. No report full of things for you to do later.
A FOCUSED FIT
You probably already know something could be better.
Maybe Google is not doing much to help people find you. Maybe your website works, but it does not quite reflect the business you have built. Maybe your services are harder to understand online than they are when you explain them in person.
You do not necessarily need a new website or a marketing agency. You may just need someone to spend a few focused hours making the one you have work harder.
The handful of changes that can make the biggest difference.
Where your Tune-Up might focus
Every business is different. Before we begin, I’ll identify where I can make the most meaningful difference within the Tune-Up and confirm the priorities with you.
Then I’ll get to work.
Strengthening your Google Business Profile, categories, services, descriptions, links and local-search signals.
01
Google & local search
Tightening the places where customers may not quickly understand what you do, who it is for or why it matters.
02
Messaging & clarity
Customer Journey
03
Making it easier to go from “I found you” to “I understand you” to “I know what to do next.”
Website SEO
04
Improving page titles, descriptions, headings, structure, image text and other overlooked foundations.
Helping search engines and AI tools understand your business, what you offer and where you serve.
05
Search & AI Visibility
Correcting broken links, awkward buttons, outdated details, confusing navigation and small points of friction.
06
Small website fixes
The goal is not to check every box. It is to choose the right priorities and make meaningful improvements within one focused working session.
Not an audit.
Not another
to-do list.
There are plenty of services that will analyze your website and explain everything you should do next. That can be useful.
It is just not what this is.
The Digital Tune-Up is implementation. I look. I prioritize. I fix. Then I show you what changed, why it changed and anything worth keeping an eye on.
I’VE SAT IN YOUR SEAT
I was raised by entrepreneurs, and I built and successfully sold a business of my own, Personally Preppy. I know what it feels like to wear every hat, decide where to spend limited time and money, and watch the digital to-do list keep growing.
I’ve also spent more than a decade helping businesses with websites, search visibility, analytics, email, and digital marketing.
That is why I created the Digital Tune-Up. It is the kind of help I would have wanted as a business owner: someone experienced to figure out what matters, make the improvements, and not turn it into a much bigger project.
When you hire me, you get me. I review your business, decide where the time will do the most good, and make the changes myself.
Hi, I’m Tate.
Red Thread is based in Bedford, New York, where thoughtful work happens with paddock boots by the door and a yellow dog nearby.
FROM HUMBLE HILL
Simple on purpose.
HOW IT WORKS
Send me your website and a little context about what feels unfinished, unclear or overdue.
Tell me about your business.
01
I review what you have.
02
I make sure the Tune-Up is the right fit and identify where I can make the most meaningful progress
We agree on the focus.
03
I confirm what I plan to work on and tell you exactly which temporary access I need.
I make the improvements.
04
I spend the working session implementing the priorities we identified.
You receive a straightforward recap of what I completed, why it mattered and anything worth knowing going forward.
You see what changed.
05
About three focused hours, directed where they can do the most good.
WHAT IS INCLUDED
A defined focus.
Hands-on work.
A clear recap.
The Digital Tune-Up includes an initial review, one focused implementation session of up to three hours, and a straightforward recap of what I changed and why.
Before you book, I’ll confirm where I plan to focus so you know exactly what the Tune-Up will cover. If I believe what you need is larger than this offer, I’ll tell you before you spend anything.
One focused round of meaningful improvements to your existing digital presence.
The Tune-Up stands on its own. There is no required retainer and no surprise proposal waiting at the end. If you need more help in the future, I would be glad to be the person you call.
$500
THE DIGITAL TUNE-UP
Once.
Start here.
Send me your website and a little context. I’ll take a look and let you know whether I see enough meaningful work for a Digital Tune-Up.
There is no payment or commitment at this stage.